From the Comments: Mansplaining the Currency of Outrage
"I don't think it is necessary to have exact stats to know that the number of people who comment on pretty much any website is inevitably a miniscule and completely unrepresentative percentage of the readers.
This plays into the concept of the "silent majority", a term oftentimes used to dismiss the opinion of a lone renegade, as in: what this person thinks ultimately doesn't hold water because he/she doesn't speak for the rest of us, and – as we all know – there's power in numbers.
But who are "us"? If the majority remains silent, how is it possible to categorize their opinion? Of course, silence implies collusion: if you don't speak up, it's because you're happy with the status quo. A state of affairs that – BTW – honours the needs of segments of the population to the detriment of others. And so it's left up to a minority of objectors to fuel debate and somehow instigate change that levels the playing field.
Ask yourself this: Where would society be without its big mouths? Martin Luther King, Gandhi, Rosa Parks – none of these people were content to stand on the sidelines and spectate/"lurk" (I'm assuming you see value in the contributions they left behind). The monumental courage it took for them to stand ahead of the pack can't be underestimated. They obviously felt it necessary to voice their opinion in the face of great opposition because to remain silent would've been an offense to their true nature.
Instead of dismissing the "miniscule" number of opinions expressed on websites as "unrepresentative", I challenge you to investigate why some people are driven to speak up when most aren't. The results, I'm sure, would bring to light an aspect of the human condition that's worthy of celebration rather than being swept under the rug."
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In this ad, Absolut uses the main character of the most famous Colombian soap opera in Latin America, to promote its product. The TV show is: Yo soy Betty, la fea (I am Betty, the ugly).
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